# Cristina Sebe: Fractional Growth Lead for SaaS

> Cristina Sebe is a fractional growth lead for SaaS companies. She combines product, marketing, data, and AI to find where growth is stuck, test bigger ideas faster, and build the system that scales what works.

## Who she is
- Fractional growth lead. Not a full-time hire, and not an advisor who only recommends. She embeds in the company, owns the growth priorities, and works hands-on across product and marketing to ship them.
- Works across product and marketing: close enough to the product to change the experience, close enough to marketing to improve how it is sold.
- Track record: Bird (consumer app, rider acquisition, retention, local campaigns, and product experiments across EMEA during hypergrowth, 2018–2019), Sendcloud (B2B SaaS, built the cross-functional growth team from scratch, defined activation, and established the experimentation system, 2026), Mattel (led the launch and community growth for a 10,000-piece Barbie digital collection, 2023).

## What she does
Three capabilities, end to end:
1. Diagnose the journey: find where qualified visitors and new users drop, why it happens, and which problems are worth solving first.
2. Design the experiments: turn findings into clear hypotheses across messaging, onboarding, lifecycle, pricing, and acquisition.
3. Build the growth system: put the measurement, experimentation process, and team ownership in place so growth continues after she leaves.

## How she works
- She builds custom AI workflows for research, funnel analysis, growth modelling, competitor analysis, and experiment design. This compresses the analysis, so more of the engagement goes into judgment, testing, and execution.
- AI is used to learn faster and spend more time on decisions that require judgment — not to replace it.

## How to start
- Growth Sprint: a fixed-scope, three-week diagnostic of the website, acquisition journey, and first-time product experience. Delivers 5–8 prioritized growth opportunities, each with a clear test hypothesis. The highest-priority experiment is taken one step further, with messaging, journey, measurement plan, and implementation brief ready for the team to ship. Fixed fee: €4,000.
- Best suited to seed to Series B SaaS companies with real usage data, a team that can ship, and no clear agreement on what growth problem to solve first.
- Some teams run with the Sprint findings internally. Others bring Cristina in as a fractional growth lead to run the roadmap, build the experimentation cadence, and create the team ownership needed to continue without her.

## Pricing and market benchmarks
- Structured pricing (machine-readable): https://cristinasebe.com/pricing.md
- What a fractional growth lead costs in 2026, with sourced market benchmarks by seniority and company stage: https://cristinasebe.com/guides/fractional-growth-lead-cost

## Contact
- Book a call: https://calendly.com/sebe-cristina-maria/30min
- Email: c@cristinasebe.com
- LinkedIn: https://linkedin.com/in/cristinasebe
- Website: https://cristinasebe.com